Indeed, the question is “what’s in it for me”. But the natural question is to ask “what’s in it for them?”
It’s hard to trust someone who is selling something.
When it comes to politicians, they are trying to sell something too. Consider Senator Joe Manchin, the obstacle to the Biden Agenda right now.
It seems like we’re watching a tale of two Joe’s.
Joe #1 wants to do something about climate change with urgency.
Joe #2 wants us to stop bothering the fossil fuel industry.
Manchin’s personal net worth and campaign funds come largely from the fossil fuel industry. His concerns with the bill are related to taxes on fossil fuels, which ultimately means his pocketbook.
Can we trust him or is he doing the right thing? What does this have to do with advertising?
I go into greater detail in this week’s article. Read it here